Fine Fare
British supermarket history
The story of Fine Fare
Fine Fare became one of Britain’s prominent post-war supermarket chains. Its estate was sold to Dee Corporation and incorporated into Gateway.
Ownership and development
Allied Bakeries / Associated British Foods interests; Dee Corporation from 1986. Fine Fare became one of Britain’s prominent post-war supermarket chains. Its estate was sold to Dee Corporation and incorporated into Gateway.
Branding through the years
Fine Fare name and distinctive value packaging; Yellow Pack budget range introduced in 1980.
Historical milestones
- 1951 | Fine Fare founded
- 1980 | Yellow Pack range
- 1986 | Sold to Dee Corporation
- 1988 | Chain rebranded
Archive and image rights
Consult the linked historical source for further research. Archive images, logos and packaging should only be reproduced with suitable permission or a verified reuse licence.
Brand timeline
Fine Fare founded
Yellow Pack range
Sold to Dee Corporation
Chain rebranded
Community memories
Personal recollections from visitors. These are not independently verified historical facts.
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