Patisserie Valerie (original estate)

The story of Patisserie Valerie (original estate)

Patisserie Valerie began in Soho in 1926 and later expanded into a national café chain. Its original parent entered administration in 2019; the brand continued under new ownership.

Origins and development

Patisserie Valerie (original estate) forms part of the history of British cafés & restaurants. The business or brand dates to 1926. Patisserie Valerie began in Soho in 1926 and later expanded into a national café chain. Its original parent entered administration in 2019; the brand continued under new ownership.

Ownership and later years

Recorded ownership or associated operators: Madame Valerie; later Patisserie Holdings. The original UK chain or named retail format ended or changed in 2019. The distinction between a closed chain and a surviving trademark should be checked when updating this record.

Archive and branding research

Historic shopfront photographs, dated advertisements, original logos, catalogues and company reports should be added when their dates and reuse permissions can be established. This is a research draft and should be fact-checked before publication.