BRANDARIUM / BRAND HISTORY

Bejam

British supermarket history

The story of Bejam

A frozen-food retailer known for high-street shops selling freezers and frozen groceries. Iceland bought the chain in 1989 and converted its stores.

Ownership and development

Bejam Group; Iceland acquired business in 1989. A frozen-food retailer known for high-street shops selling freezers and frozen groceries. Iceland bought the chain in 1989 and converted its stores.

Branding through the years

Bejam blue-and-white frozen-food retail branding and shop signs.

Historical milestones

  • 1968 | Bejam established
  • 1989 | Acquired by Iceland

Archive and image rights

Consult the linked historical source for further research. Archive images, logos and packaging should only be reproduced with suitable permission or a verified reuse licence.

Brand timeline

1968

Bejam established

1989

Acquired by Iceland

Community memories

Personal recollections from visitors. These are not independently verified historical facts.

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