DER (Domestic Electric Rentals)

The story of DER (Domestic Electric Rentals)

DER became a major British television and appliance rental name. The model declined as electronic goods became cheaper to buy.

Origins and development

DER (Domestic Electric Rentals) forms part of the history of British home entertainment rental. The business or brand dates to 1938. DER became a major British television and appliance rental name. The model declined as electronic goods became cheaper to buy.

Ownership and later years

Recorded ownership or associated operators: Domestic Electric Rentals; later Thorn EMI. A definitive end date for the original retail format has not been confirmed. The distinction between a closed chain and a surviving trademark should be checked when updating this record.

Archive and branding research

Historic shopfront photographs, dated advertisements, original logos, catalogues and company reports should be added when their dates and reuse permissions can be established. This is a research draft and should be fact-checked before publication.