Morrisons
British supermarket history
The story of Morrisons
Began as a Bradford market stall and developed into a Yorkshire supermarket business, expanding nationally through organic growth and the Safeway acquisition.
Ownership and development
Wm Morrison Supermarkets; acquired by CD&R in 2021. Began as a Bradford market stall and developed into a Yorkshire supermarket business, expanding nationally through organic growth and the Safeway acquisition.
Branding through the years
Morrisons yellow-and-green signage; Market Street fresh-food positioning; subsequent visual identity updates.
Historical milestones
- 1899 | William Morrison begins trading
- 1967 | First Morrisons supermarket
- 2004 | Safeway acquisition
- 2021 | CD&R acquisition
Archive and image rights
Consult the linked historical source for further research. Archive images, logos and packaging should only be reproduced with suitable permission or a verified reuse licence.
Brand timeline
William Morrison begins trading
First Morrisons supermarket
Safeway acquisition
CD&R acquisition
Community memories
Personal recollections from visitors. These are not independently verified historical facts.
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