Pepsi Raw
Discontinued PepsiCo cola launched in the UK in 2008 and remembered for its distinctive bottles.
The story of Pepsi Raw
Pepsi Raw was a cola launched by PepsiCo in the United Kingdom in 2008, marketed with ingredients including natural plant extracts and cane sugar. It was positioned as an alternative to mainstream colas and subsequently discontinued in the UK.
The accompanying 2010 photograph documents labelled Pepsi Raw bottles. Exact product-level sales and the complete internal commercial rationale for withdrawal are not publicly established in this profile.
Branding through the years
Historical images and clearly identified reconstructions.
Pepsi Raw bottles with original product labels, photographed in 2010
Archival photograph of the brand at this point in its history.
Image: ChickenFalls · CC BY-SA 3.0 · Original source ↗Historical image archive
Image: ChickenFalls · CC BY-SA 3.0 · Original source ↗
Brand timeline
Pepsi Raw launched in the UK
Period bottles documented in an archival photograph
Community memories
Personal recollections from visitors. These are not independently verified historical facts.
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