Principles

The story of Principles

Principles sold women's fashion through standalone stores and concessions. The standalone business disappeared after administration in 2009.

Origins and development

Principles forms part of the history of British fashion retail. The business or brand dates to 1984. Principles sold women's fashion through standalone stores and concessions. The standalone business disappeared after administration in 2009.

Ownership and later years

Recorded ownership or associated operators: Burton Group; later Debenhams-related ownership. The original UK chain or named retail format ended or changed in 2009. The distinction between a closed chain and a surviving trademark should be checked when updating this record.

Archive and branding research

Historic shopfront photographs, dated advertisements, original logos, catalogues and company reports should be added when their dates and reuse permissions can be established. This is a research draft and should be fact-checked before publication.