TaB Cola
Discontinued Coca-Cola diet cola, introduced in 1963 and discontinued in 2020.
The story of TaB Cola
TaB was a low-calorie cola introduced by The Coca-Cola Company in 1963, decades before its discontinuation in 2020. It was marketed in several countries. The photographed 2008 can represents later packaging, not an original 1960s UK can.
This is an international heritage entry; specific UK distribution dates and financial performance have not been independently verified.
Branding through the years
Historical images and clearly identified reconstructions.
TaB cola branded can photographed in 2008
Archival photograph of the brand at this point in its history.
Image: lokate366 · CC BY-SA 2.0 · Original source ↗Historical image archive
Image: lokate366 · CC BY-SA 2.0 · Original source ↗
Brand timeline
TaB launched
Coca-Cola announced discontinuation
Community memories
Personal recollections from visitors. These are not independently verified historical facts.
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